What’s in a brand. Wikipedia says: A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.
So, if that definition is true, and I believe it is, just the other day I had the pleasure of sitting down right inside of one of New Orleans most stalwart BRANDS – Cafe Du Monde. The truth be known every time I travel to New Orleans, I visit Cafe Du Monde in the French Quarter.
Cafe Du Monde does only a few things Biegnets and Chickory Cafe. They have been doing those two things for a very very very long time. As each of us considers brand building we diligently aspire to consistently make our solution, service or special value available to the marketplace, then when a sale is made we over deliver. That is the hallmark of building a successful brand.
Aristotle commented on branding, although at the time I think he was simply being himself, the philosopher, he said the following >>
“We are what we repeatedly do. Excellence, therefore, is not an act but a habit.”
When building your brand or the brand of another, follow the strategy suggested by Aristotle and executed so very well by Cafe Du Monde.