I spendt my Christams Holiday with a dear friend and his family at Longview Farms, Mass.

A 200+ year old framhouse, barn and 200+ acres of land to roam.  I completely enjoyed all of the wood, the history, the long views across the vally to beautiful sunsets.

What comes to mind when you think of Longview Farms is that for centuries it has consistently been the same, offering the world it’s essence but always the same essence.

When we think of branding & brand strategies, shouldn’t we strive to communicate the same to clients?

Be sure to completely understand who you are, what you stand for and why, then just do it. Make your brand enduring like the brand of Longview Farm.

Happy Holiday!