As the Internet increasingly becomes the medium of choice for researching health information, social media has become an important channel for healthcare marketing. In today’s social media-connected, content marketing rich environment, healthcare marketeers who are not using social media as part of their strategy are missing out. In today’s post, I will outline the four essential steps required for successful healthcare social media marketing.
The first step is to gain a clearer image of who your audience is and what they are saying about you. Only then will you be able to create compelling, relevant and valuable content to fuel the social media engine.
(1) Identify and segment your online audience
Your healthcare marketing efforts will be much stronger if you can identify your target market and segment it so that you can tailor your content more specifically for them. Unless you take this first step, your social media marketing activities…
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