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Only 20 percent of American consumers’ time on mobile devices is spent on the web. A massive majority, 80 percent, is spent in apps: games, news, productivity, utility, and social networking apps.

Art Jones‘s insight:

Mobil is the vehicle, the hand held portal, that enables us to use APPS. The apps which bring us our daily news, games, social networks, healthcare maintenance with so much more to come.


So, I don’t agree with the notion that the war is over, what WAR?


Reality: MOBIL is now the most ubiquitious technology on the planet. With the rediculously low low cost to acquire hand held devices is what makes access to all those amazing apps possible…

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