See on Scoop.itModern Marketing Revolution

After the tragedy in Boston, one brand thought it would be a good idea to tie its scone recipes to the bombing.

Art Jones‘s insight:

Yes, and up until yesterday I thpught epicurious was a cool brand for foodies, not now. How quickly a thoughtless tweet can change everything. Will they recover, hmmm ~ have a look at the article and see the suggested remedies then decide.

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