Social media is breaking down barries to medical information.
Twitter has changed a lot of things in healthcare. One of them is communication at medical meetings.
Yesterday, the embargo of abstracts to be presented at this year’s American Society of Clinical Oncology (ASCO) Congress was lifted at 6pm, creating a big wave of conversations on Twitter.
Oncology is one of the most active and exciting therapeutic areas for drug development. According to a report from the industry organization PhRMA, there are more than 3,000 projects in development for cancer treatment and 80 percent of them are potential first-in-class medicines. This explains the high anticipation of ASCO on Twitter.
Following are some key Twitter metrics about #ASCO13 from 6pm-9pm yesterday I pulled from the website:
- 260+ tweets were issued
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