Retailers from Coach to Lululemon are searching social-media sites such as Instagram for photos of their products and embracing the use of such photos, with real people showcasing their apparel, on retail websites.
We (Marketig) have come a long way baby.
Phots of street style has been around for quite some time now. Incorporating street style into a brands instagram feed with click thru to their online store is growing in popularity. Be part of a Coach or LuluLemon marketing campaign ~ get your camera out, play dress up in their gear, smile and say cheese!
See on online.wsj.com