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This week, Amazon announced plans to bring online grocery shopping to Los Angeles with a new service called Amazon Prime Fresh. For $79, Amazon Prime already gives customers two-day shipping and access to thousands of streaming movies and TV shows.

Art Jones‘s insight:

If Amazon can send me stuff overnight for free without a distribution center nearby, it’s not hard to guess what it can do once it has lots of warehouses within driving distance of my house. Instead of surprising me by getting something to me the next day, I suspect that, over the next few years, next-day service will become its default shipping method on most of its items… Getting something shipped to your house offers gratification that’s even more instant: Order something in the morning and get it later in the day, without doing anything else. Why would you ever shop anywhere else?

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