See on Scoop.itModern Marketing Revolution

A recent study in the e-mail video campaign of charity: water sheds light on how to create an e-mail campaign that works, that compels rather than annoys.

Art Jones‘s insight:

They decided to go with video in their e-mails, and focus their campaign on those who were eager to receive them.  They would inspire and educate, instead of just asking for donations.  To do that, they had to tell a story.

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