See on Scoop.itModern Marketing Revolution

During his Wednesday night Tweetcast for the Dodgers, Scully basically tweeted like he broadcasts, but with one huge social media bonus: the ability to engage directly with his audience.

Art Jones‘s insight:

Vin Scully, the Dodgers’ legendary television and radio broadcaster — whose career goes back so far it includes calling games Jackie Robinson played in the 1950s — is still the best in the business when it comes to old broadcast media. But on Wednesday night, the Dodgers officially turned over their Twitter account to him during the team’s game against the Yankees.

See on