See on Scoop.itModern Marketing Revolution

Our Internet handlers are using operant conditioning to modify our behavior.

Art Jones‘s insight:

This is an imp[ortant observation:

 

Future applications making use of big data, location, maps, tracking of a browser’s interests, and data streams coming from mobile and wearable devices, promise to usher in the era of unprecedented power in the hands of marketers, who are no longer merely appealing to our innate desires, but programming our behaviors.

See on m.theatlantic.com

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