See on Scoop.itModern Marketing Revolution

If you needed heart surgery, would you let a plumber operate? Me neither! Obviously, you’d want an experienced surgeon to do the job. You’d be wise to follow the same line of thinking when it comes to your content program.

Art Jones‘s insight:

Excerpt: Content marketing is very popular today because it pulls your audience in by providing value. Consequently, everyone is trying to generate more and more content. However, the quality is often lacking. Remember, good writing is at the heart of a successful content program.

See on