See on Scoop.itHealthcare & Social Business Solutions

How hospitals and physician practices can use inbound marketing techniques to provide a depth of content to attract and engage information-hungry patients. (Have a grasp on inbound marketing?

Art Jones‘s insight:

The future of healthcare marketing is to create great content that serves as a magnet (inbound=permission) to attract an audience of your ideal prospects vs. the legacy strategy where you simply shout at anyone and everyone via megaphone (outbound=interruption).

See on smithandjones.com

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