See on Scoop.itModern Marketing Revolution

“Denise explains the importance of storytelling in website and app design by comparing and contrasting two history-focused sites….

 

Storytelling Applied to Web Design

Storytelling isn’t just about content. For websites and digital media, stories can be conveyed on multiple levels, with content being only one of them. In fact, to effectively communicate a story digitally, we must leverage all aspects of web design and interweave them into one beautifully recounted holistic package.

In applying storytelling to web design, we must bear in mind the differences between a spoken or written narrative and one that is communicated through the totality of a website or app. These differences are most notable in:

ContentVisualUser Experience…”

See on webstandardssherpa.com

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