See on Scoop.itModern Marketing Revolution

As our mobile health focus continues, Morten Hjelmsoe shares his tips on applying the same patient-centric objectives to a mhealth strategy as you would to a digital communication strategy. I give a lot of speeches around Europe and USA at…

Art Jones‘s insight:

Excerpt: What we should be striving for is the same that we have always wanted, namely: becoming customer ‐ centric and being relevant to each person’s needs

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