See on Scoop.itModern Marketing Revolution

I went straight to a number of agencies I respect to get their take on influencer marketing, and hear a sampling of recent success stories.

Art Jones‘s insight:

 Ekaterina Walter, cofounder and CMO of Branderati tells us what brands needs to know: “With the hundreds of thousands of products launching every year and the amount of digital noise increasing exponentially, brands need a solution that would allow them to distinguish themselves from that noise.” 

See on