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Hospitals around the U.S. are trying to change how doctors practice by using data to monitor their progress toward goals.

Art Jones‘s insight:

Big data is key to effectively building, marketing and managing an enterprise, why not HEALTHCARE?



Marnie Baker, a pediatrician at California’s MemorialCare Health System, has an easy manner and ready smile. Now, though, her job is to be the bearer of a serious and, for some of her colleagues, unwelcome message.

She’s the voice of a program that digitally tracks their performance, informs them when they don’t measure up—and cajoles them to improve.

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