See on Scoop.itModern Marketing Revolution

What happens when a print reporter who spent hours playing video games as a kid starts thinking about new ways to tell stories? David Sarno shows us in this …

Art Jones‘s insight:

David Sarno says: "Of all the senses, why emphasize touch? It activates a large part of your brain that we’ve never used to tell people’s stories. It has the power to engage peoples’ minds and attention that other media have not been able to do until now.”

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