I just heard the news that the first fully digital (entirely paperless) hospital will open in Abu Dhabi in 2015. The clinic worked with experts from the famous Cleveland Clinic, the No. 4 ranked best hospital in the United States. This might be a good step towards changing the hospital experience not only for professionals working there but more importantly for patients to make it a place where they go to re-energize themselves.
“The fact that a unified medical record is going to exist will provide seamless communication, which means there is an opportunity for us to communicate back and forth with the main campus and elsewhere in the healthcare system, without having the patient have the responsibility of carrying paper,” Harrison was quoted in the article as saying.
The 13-storey LEED Gold-Certified facility in Al Maryah Island will have five Centers of Excellence: Heart & Vascular Institute, Digestive Disease…
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According to a survey of PR professionals recently conducted by PR News and PR Newswire, the use of visuals in public relations campaigns is poised for an increase: the overwhelming majority (76%) of people surveyed plan to use more visual storytelling elements in their communications in 2014.
An even larger majority of communications pros (79%) noted that video is underutilized in PR messaging. However, the survey also revealed that PR has increasing control over the budget for the creation of multimedia content.
“It’s interesting that the budgets are now evenly split between PR and marketing,” Kevin West, PR Newswire/Multivu senior vice president of multimedia, said in the report published by PR News. “The fact is encouraging because there’s always been this perception that marketing always had control of budgets, so it presents an opportunity for PR people.”
Despite the relatively scant use of video in PR messaging, those surveyed noted that video content is effective at driving…
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At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they’re launching their videos.
This video presents a series of experts that provide their perspective on what’s the best video marketing tip to follow.
The one I liked best was (I paraphrase): "Make calls to action beneficial to viewer, not your brand. Think what’s in it for the viewer to subscribe, then tell them in your calls to action".
See on www.reelseo.com
What happens when a print reporter who spent hours playing video games as a kid starts thinking about new ways to tell stories? David Sarno shows us in this …
David Sarno says: "Of all the senses, why emphasize touch? It activates a large part of your brain that we’ve never used to tell people’s stories. It has the power to engage peoples’ minds and attention that other media have not been able to do until now.”
See on www.youtube.com